Japanese practice MOMENT Design has completed a clothing retail store for the iconic fashion brand 24 Issey Miyake located in Sapporo, Japan. Flexibility and modularity were of utmost priority to quickly modify the retail floor for the transient seasonal displays. Accommodating for the ease of the frequent changes was the starting point for the design while supporting the brand’s fresh identity was equally important.
One hundred rectangular panels recessed into the walls can be opened into impromptu surfaces for handbags while poles can be inserted into discrete perforations for clothing racks. Each one is numbered allowing employees to remotely control which are opened with a digital system. The merchandise becomes the central focus while generating a perpetually dynamic and lively atmosphere.