German advertising agency Butter. came up with this awesome idea for an sausage-advertising campaign. In 2008 the ‘advent sausage’ received a Red Dot Award in the category Communication Design/ Packaging Design.
‘The challenge was to increase the sales of Koenecke (a famous German meat and sausage producer), especially in the wintertime. As solution a special advent calendar was created that was made of a salami sausage-packaging with 24 indications to cut off a delicious slice every day.’
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Just because I love sausages of all types, I’d be a big fan of this. My only problem is that I’d probably eat several days worth at one time and end up ruining the rhythm of the calendar. LOL Anyway, I think this is just a fun way to advertise the product and have it on peoples’ minds.