‘It is well known that art stays relevant through the constant evolution of ideas. With this in mind, we have taken our ongoing collaboration with cutting edge artists to a new level this year with the ‘Music Inspired Art’ campaign.
The album cover has always been the musicians’ canvas, and in its heyday, an outlet for art, social comment and experimentation. So we’ve commissioned ten influential artists to ‘Re-Imagine’ the covers from some of the most iconic albums from the past four decades, using the music as inspiration.
We’ve given outstanding artistic talent a truly original canvas to work on – the label. Over the years the Beck’s bottle has been the canvas for art heavyweights such as Gilbert & George, Tracey Emin, Damien Hirst, and Jake & Dino Chapman to name but a few.’
The final pieces from all of the artists are revealed on the project’s official Flickr page, and there will also be a host of engaging activities and events around the exciting 2009 Beck’s ‘Music Inspired Art’ campaign including the forthcoming announcement of who will be behind this years ‘Art Labels’…
More album covers: www.flickr.com.