‘We developed a new way of communicating in the world of advertising. Every time it rains the advertising campaign appears on the street.’

‘Raincampaign‘ by Dutch designer Bas Manders, is a new way of communicating in advertising. The communication will be visible for at least 8 weeks.

They recently developed the winter tire campaign for company Continental – whose tires work well in rainy conditions. The message ’stop quicker with Continental winter tires’ appears in 500 locations including Rotterdam, Utrecht, The Hague, Eindhoven, Arnhem and Groningen.

Japanese designer Tokujin Yoshioka has created this installation in Tokyo for fashion brand Hermès.

Called ‘Maison Hermès Window Display’, the project is a reinterpretation of a similar installation designed by Yoshioka for Hermès in 2004.

It will remain in place until 19 January 2010.

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This stop-frame film for NZ Book Council was produced by Colenso BBDO and animated by London-based Andersen M Studio.

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Advertising agency GREY from Uruguay created this print ads for ‘Don Pascual’ wines in September 2009. The images are achieved by using bottle bottoms, corks, wine bottle labels and watercolors mixed with wine.

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‘The ‘Prefab Parasite’ by Lara Calder Architect will populate the unused space found in urban landscapes. To achieve sustainable densification the dwelling attaches itself to blank building fabric found in the city. It grows on empty facades, rock faces and bridges. It finds value by turning dead public space into lively private space.

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This are the print ads designed by agency DDB for Volkswagen to promote their ‘VW 4Motion‘ four-wheel drive (4WD) systems in New Zealand.

The creators redesigned lithographs of the famous Dutch graphic artist M. C. Escher.