Ideas

‘Placebo Pill’ by Broadhong

3 Comments 15 September 2009

Placebo Pill | Broadhong

‘You are getting better day by day.’

‘These pills are designed for long-term pill takers. The size of each pill gets smaller each day. The changing size gives a huge psychological boost to the patients’morale. They will feel as if they are getting better. This psychological effect will actually improve their mental physical health.’

Designed by Broadhong design Studio, Seoul.

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Your Comments

3 Comments so far

  1. tongyun says:

    The question I have is if the person knows they are taking a placebo, how will that help them? Isn’t part of the placebo effect caused by the person believing its a real pill for a specific ailment but in reality, unknown to the person, it’s nothing more than a sugar pill?

  2. Shu says:

    The placebo effect is merely patients showing improvement to a treatment that really isn’t medically relevant (sugar pills for instance.) The stimulus for the placebo effect in this case, is the smaller pills over time. Patients will see the smaller sized doses and equate them with needing less of the medication, which they then equate with being more healthy. In all reality, the pills contain the same dose of the drug that they need, just less inert ingredients. There is no medical reason they should feel better, but they do. Q.E.D.

  3. ASVP says:

    This must surely be a Photoshopped hoax.

    If the idea is these graduated dosage packages are for long-term pill-takers, what happens when they complete one scrip of pills and have to start a new packet? Seems to me they will be back on the larger pill.

    Therefore, if the effect of the smaller pill was to make them feel like they were getting better, conversely, will they believe they are having a relapse when they go back the the larger pill?

    And in the production process, how on earth would they arrange for x different sized pills to end up on the right places to create the graduated dosage effect.

    This whole idea is a furphy.


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